Diverse Perspectives.

Global Approach.

Taco Lovers.

We Are Produktworks

An award-winning consultancy located in Austin, Texas and Singapore, Produktworks Design provides high-value creative services related to technology product development. We excel at finding solid, reliable solutions to complex design and engineering problems.

We operate on the simple premise that great design and engineering is a collaborative effort. Our multi-talented and multi-disciplinary team has the experience to tackle even the toughest product challenges and we work to ensure that you get the very best solutions possible.

We use our diversity to positively affect every project we work on. Our truly global approach makes us a unique and excellent partner for your product development needs.

Our Culture

We’re privileged to have built a business around a great group of people. Our team makes us tick, and they make our firm better everyday. We are designers and engineers, nurturers and confidants, thinkers and tinkerers. We’re nimble, sharp and highly attentive. We do what we do because we love it.

We have real people with real interests. Whether we spend our free time cooking, hiking, playing golf, or competing in the office carrom tournament, our passions in life inspire our work.

We know we are lucky to have our firm in Austin, a city we all love, so we foster a culture of giving back to the community whenever possible. We have given talks and have been panelists on product development and entrepreneurship at SXSW, Austin Community College, the Ann Richards School for Young Women Leaders and The University of Texas at Austin. Some of the volunteer activities we participate in annually include the Junior League’s Coats for Kids, Partnerships for Children’s Holiday Wishes and Austin Public Library’s VICTORY Tutoring programs.

Our Studio

Produktworks Design is located on historic South Congress Avenue, just 4 miles south of downtown Austin. Rapid development in the St Elmo district means that we’re within walking distance of great restaurants, breweries, and in 2021, St Elmo Market, Austin’s first permanent farmer’s market.

We purchased our studio space in 2018 and we’re excited for this to be our long term home for the foreseeable future. Our studio is a modern, creative environment that has all the technology needed for us to do great work; from the latest CAD packages, to a full service prototyping shop and of course, coffee. Lots and lots of coffee.

Meet the Team

Redza in an alleyway

Redza Shah

Principal

Having only lived in hot, sunny places like Singapore & Dubai, Redza maintained his commitment to cold-aversion by moving to Texas over 20 years ago. He earned his Bachelor of Science in Mechanical Engineering from The University of Texas at Austin. Upon graduation, he embarked on a product development career as a Mechanical Design Engineer, before founding Produktworks Design in 2008. He currently has 10 US and World Patents on his punch card and is still waiting for that free Happy Meal from the USPTO. Wait, that's how it works, right?
Dalyce head shot

Dalyce Brooks

Accounting Manager

Although born and raised in Texas, Dalyce still managed to become a vegetarian. She graduated with a BFA from Texas State University and as our Accounting Manager, uses her analytical skills keep our financials into tip top shape. She is fluent in QuickBooks Online, has a special interest in modernizing business practices and gently reminds us every week to update our damn time sheets. She lives in the woods with her husband, her daughter and two ragdoll cats. Sometimes she knits.

Andrew Ma

Mechanical Engineer

Born in Buffalo, NY, Andrew grew up in Kalamazoo, Mi and Plano, TX. He received his Mechanical Engineering degree from Northwestern University with a cross focus on design and mechanics. He brings a wide range of mechanical design experience, from orthopedic implants to child safety products. Another entrepreneurial spirit at Produktworks, his love of aesthetics and function lead him to creating a line of ladies' shoes under his own brand. He also refuses to pay Produktworks an affiliate fee so no promotion here. Sorry! Andrew loves the outdoors, live music and dancing that Austin has to offer and hopes to call this great city his permanent home!

James Mansour

Mechanical Engineer

A native born Texan, Jim spent 5 years in the United States Marine Corp as an F-18 Avionics Technician before earning his Bachelor of Science in Mechanical Engineering from The University of Texas at Austin 'a long time ago'. He brings a wealth of professional and personal experience to the Produkworks team. On most weekends, you can find him on Lady Bird Lake in his canoe, or traveling and camping in places like Big Bend. He lives in an eclectic part of old Austin with his cat, lovingly named *checks notes* Kitty!

Cameron Navarre

Mechanical Engineer

Originally from Cle Elum in central Washington, Cameron graduated with a BS in Mechanical Engineering from Washington State University in 2012. He spent the early part of his engineering career in Seattle, WA before heading for warmer climes in Texas in 2017. He brings a breadth of development experience, from consumer products to aerospace. Despite being from the Pacific Northwest, we were horrified to find out that he does not drink coffee (That's okay, more for the rest of us!). A diehard Seattle Seahawks and WSU fan (Those are sports ball teams right?), he also loves to hike, play flag football and basketball.

Arturo Parra Ramos

Mechanical Engineer

Born and raised in Peru, Arturo moved to the US to earn his degree in Mechanical Engineering from the University of Houston. He discovered his love of product development during his Capstone Design project and he brings that infectiousness, and curiosity, to the Produktworks team. He loves soccer, is a passionate Real Madrid supporter and currently dealing with the emotional turmoil of Peru not qualifying for the 2022 World Cup. In his free time, he enjoys playing guitar and listening to vinyl records. Sometimes he brings Peruvian treats to the office...and then has to explain to everyone what they're called. We just call them delicious....

Milan Smart

Mechanical Engineer

Having grown up in Orlando, Milan is (to everyone's disbelief) an actual proud Floridian. He received his Mechanical Engineering degree from Georgia Tech, with a focus on mechatronics, and spent the early part of his career in the semiconductor industry. As a passionate product developer and entrepreneur, he has even launched a couple of his own products. We would include a link to them here but he refuses to pay Produktworks an affiliate fee...so we won't. In his spare time, he likes to experiment in the kitchen, play guitar or explore Austin's great nightlife.
Deepak wearing a glass eye

Deepak Selvaraj

Industrial Design Consultant

Deepak was born in Coimbatore, India in the foothills of the Western Ghats. After receiving a Bachelor's Degree in Mechanical Engineering from Amrita University, he moved to the United States to pursue his passion for design. He earned his Master's degree in Industrial Design from Georgia Tech and has an impressive collection of only black, grey or white shirts (Not sure if those are related, but there you go). When not obsessing over curvature continuous surfaces, he enjoys cooking, having a fairly irregular workout schedule, watching the latest Netflix series or indulging in his newfound interest, Formula 1.

Interested in joining our team? Check out our open positions here

Technical Advisory Board

Head shot of Eugene 'Gene' Duval

Gene Duval

Mechanical Engineering Advisor

Owner of Duval Design in the San Francisco Bay Area, Gene brings immense experience and mentorship to the Produktworks Advisory Board. He earned his Master's Degree from Stanford University and has over 4 decades of product development experience, with a strong focus on mechanisms, precision engineering and electromechanics. He currently holds 55 patents and his recognized work over the years have included the DaVinci Surgical Robot, James Cameron's Deepsea Challenger submarine, as well as robotic cinema special effects such as the Academy Award-winning miniature submarines for 'The Abyss' and an animatronic orca whale for 'Free Willy'.
Head shot of Pierre Touma in a business pose

Pierre Touma

Electrical Engineering Advisor

Pierre Touma is the CEO of Neuvatek, Produktworks' strategic electrical and software development partner, and serves as our Electrical Engineering Advisor. With Masters Degrees in Industrial Engineering from Texas A&M University, and Management of Technological Innovation from Ecole Centrale Paris, Pierre brings expertise in developing technological solutions from conceptual stage to market-ready product development including the intellectual property protection process.

Professional Affiliations

Industrial Designers Society of America

American Society of Mechanical Engineers

Strategic Partners

Electronics and Embedded Systems

Ready to start a conversation?

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