Diverse Perspectives.

Global Approach.

Taco Lovers.

We Are Produktworks

An award-winning consultancy located in Austin, Texas and Singapore, Produktworks Design provides high-value creative services related to technology product development. We excel at finding solid, reliable solutions to complex design and engineering problems.

We operate on the simple premise that great design and engineering is a collaborative effort. Our multi-talented and multi-disciplinary team has the experience to tackle even the toughest product challenges and we work to ensure that you get the very best solutions possible.

We use our diversity to positively affect every project we work on. Our truly global approach makes us a unique and excellent partner for your product development needs.

Our Culture

We’re privileged to have built a business around a great group of people. Our team makes us tick, and they make our firm better everyday. We are designers and engineers, nurturers and confidants, thinkers and tinkerers. We’re nimble, sharp and highly attentive. We do what we do because we love it.

We have real people with real interests. Whether we spend our free time cooking, hiking, playing golf, or competing in the office Formula 1 fantasy league, our passions in life inspire our work.

We know we are lucky to have our firm in Austin, a city we all love, so we foster a culture of giving back to the community whenever possible. We have given talks and have been panelists on product development and entrepreneurship at SXSW, Austin Community College, the Ann Richards School for Young Women Leaders and The University of Texas at Austin. Some of the volunteer activities we participate in annually include the Junior League’s Coats for Kids, Partnerships for Children’s Holiday Wishes and Austin Public Library’s VICTORY Tutoring programs.

Our Studio

Produktworks Design is located on historic South Congress Avenue, just 4 miles south of downtown Austin. Rapid development in the St Elmo district means that we’re within walking distance of great restaurants, breweries, and in 2021, St Elmo Market, Austin’s first permanent farmer’s market.

We purchased our studio space in 2018 and we’re excited for this to be our long term home for the foreseeable future. Our studio is a modern, creative environment that has all the technology needed for us to do great work; from the latest CAD packages, to a full service prototyping shop and of course, coffee. Lots and lots of coffee.

Meet the Team

Redza in an alleyway

Redza Shah

Principal/Owner

Having only lived in hot, sunny places like Singapore & Dubai, Redza maintained his commitment to cold-aversion by moving to Texas over 20 years ago. He earned his Bachelor of Science in Mechanical Engineering from The University of Texas at Austin. Upon graduation, he embarked on a product development career as a Mechanical Design Engineer, before founding Produktworks Design in 2008. He currently holds 9 US and World Patents; one more on his punch card and he gets a free Happy Meal! Wait, that's how it works, right?

Annie Cardinal

Studio Lead/Co-Owner

After growing up in California with a quick jaunt to New Jersey for college, Annie followed her love of cacti and rocks to Austin to solve problems and make cool things. She graduated from Princeton University with a BSE in Mechanical Engineering and a minor in Robotics. As Studio Lead, and now Co-Owner, she is responsible for day-to-day project management, leads most client and vendor interactions and amidst all this, still finds the time to be a kick-ass plastics design engineer. She spends her free time travel blogging, watching Formula 1, and learning about dinosaurs while jamming out to classic rock. That's right, she still uses the word 'jamming'.
Deepak wearing a glass eye

Deepak Selvaraj

Product Designer

Deepak was born in Coimbatore, India in the foothills of the Western Ghats. After receiving a Bachelor's Degree in Mechanical Engineering from Amrita University, he moved to the United States to pursue his passion for design. He earned his Master's degree in Industrial Design from Georgia Tech and has an impressive collection of only black, grey or white shirts (Not sure if those are related, but there you go). When not obsessing over curvature continuous surfaces, he enjoys cooking, having a fairly irregular workout schedule, watching the latest Netflix series or indulging in his newfound interest, Formula 1.
Thompson head shot

Thompson Bertron

Mechanical Engineer

Hailing from Tampa, Florida, Thompson graduated from Georgia Tech with a Bachelor of Science in Mechanical Engineering, and a minor in Industrial Design. Even though he's our newest hire, he is rapidly becoming Produktworks' Jack-of-all-trades and is as comfortable in the prototyping shop as he is working in CAD. Far and away the tallest person at Produktworks, he brings the added bonus of being able to reach high shelves that the rest of us can't. A lover of the outdoors and live music, his typical weekend is split between Austin’s many trails and music venues.
Dalyce head shot

Dalyce Brooks

Accounting Manager

Although born and raised in Texas, Dalyce still managed to become a vegetarian. She graduated with a BFA from Texas State University and as our Accounting Manager, uses her analytical skills keep our financials into tip top shape. She is fluent in QuickBooks Online, has a special interest in modernizing business practices and gently reminds us every week to update our damn time sheets. She lives in the woods with her husband, her daughter and an elderly schnoodle. Sometimes she knits.
Meng Ke profile

Meng Ke

Brand Identity Consultant

Meng might be the only Brand Identity Designer with a Master’s degree in Engineering! She has worked as a Mechanical and Environmental Engineer before switching careers from the analytical world to the visual world. She was the Graphic Designer and Brand Manager at Blanton Museum of Art for 3 years before joining Produktworks. As Brand Identity Consultant, she understands the technical and branding needs of each client and comes up with creative solutions for launching a new product. Outside of branding, Meng is a portrait illustrator at Ten19Studio, and she believes every face is a work of art.

Interested in joining our team? Check out our open positions here

Technical Advisory Board

Head shot of Eugene 'Gene' Duval

Gene Duval

Mechanical Engineering Advisor

Owner of Duval Design in the San Francisco Bay Area, Gene brings immense experience and mentorship to the Produktworks Advisory Board. He earned his Master's Degree from Stanford University and has over 4 decades of product development experience, with a strong focus on mechanisms, precision engineering and electromechanics. He currently holds 55 patents and his recognized work over the years have included the DaVinci Surgical Robot, James Cameron's Deepsea Challenger submarine, as well as robotic cinema special effects such as the Academy Award-winning miniature submarines for 'The Abyss' and an animatronic orca whale for 'Free Willy'.
Head shot of Pierre Touma in a business pose

Pierre Touma

Electrical Engineering Advisor

Pierre Touma is the CEO of Neuvatek, Produktworks' strategic electrical and software development partner, and serves as our Electrical Engineering Advisor. With Masters Degrees in Industrial Engineering from Texas A&M University, and Management of Technological Innovation from Ecole Centrale Paris, Pierre brings expertise in developing technological solutions from conceptual stage to market-ready product development including the intellectual property protection process.

Professional Affiliations

Industrial Designers Society of America

American Society of Mechanical Engineers

Strategic Partners

Electronics and Embedded Systems

Ready to start a conversation?

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